The Relationship Between Effective Landscape Management and Your Brand

In the words of Amazon founder Jeff Bezos, “Your brand is what other people say about you when you’re not in the room.”

Have you ever wondered what people are saying about your company when you aren’t around? Have you considered all possible avenues to make the best first impression possible? Chances are there is one thing you haven’t thought too deeply about when considering your brand: landscape management.

I’m sure you’re wondering what landscaping has to do with your brand, right? A brand is really nothing more than a combined set of individual perceptions or opinions – the big picture. There are many small components to building a brand, such as logo design, color schemes, a website, social media presence, and physical environment. When you combine multiple successful factors, in theory, you should achieve a successful brand.

Here’s the thing about effective landscaping: it can positively affect or enhance almost every single branding component. If you have quality landscaping at your company’s physical locations, you are already set up for success. Effective landscaping can be used to direct the eye to strategic signage or logo placements. Colorscaping can be utilized to maintain a sense of brand color consistency across a physical campus. Picturesque landscaping can be used in photographs as content for a website or social media pages.

Landscaping alone can be what sets your brand apart from the competition. Commercial retail sites, office buildings, and multi-family housing brands all have one goal in common: to lease available space. When a potential customer goes to visit various sites in search of a lease, a multitude of variables is at play.

Picture this: two properties are identical in square footage, regional location, lease term, and price. One of those properties is well-manicured with green turf, crisp edges, and pops of color. The other property doesn’t look bad, but it certainly doesn’t have the same visual appeal and attention to detail as the first. Considering all other aspects are identical, at which property would you choose to sign a lease?

A common pitfall is an assumption that a low price means the best deal. The problem with that assumption is this: price does not always equal value. Rather than asking yourself how much you’re paying for quality landscaping, ask yourself what you’re getting for what you’re paying.

When initially designing your visual branding, you probably weren’t searching for the cheapest graphic designer you could find. More likely, you spent time researching and choosing a qualified designer who could deliver an exceptional product. The same should apply to the visual appeal of your company’s landscaping.
When deciding on a landscape management provider, you want to ensure you’re hiring a qualified company that can assist you in achieving a professional appearance. Chapel Valley will provide you with a lively, unique landscaping experience.

First impressions are powerful. They quickly determine a person’s feelings. Think about it for a minute. If there are two people to talk to at a party, do you talk with the one standing in the corner scowling with their arms crossed, or do you talk with the person who is smiling and animatedly talking? The vast majority of us would talk to the more inviting person and not go near the scowling one.

The same is true of businesses. First impressions determine if a person will park in the parking lot, walk into the business, and stay long enough to do business. A business needs commercial landscape management to maintain the appearance of the property. It doesn’t matter if it’s a restaurant, a store, or a church. If the building gives off a first impression similar to a scowling person, then most people will avoid the building.

If you own a business, what can you do to give a great first impression? The first step is to contact a commercial landscape management team like Chapel Valley. We understand the importance of first impressions and are committed to giving your business a great look.

Let us consult you about a renovated look. Our business makeovers are handled by our expert team. See how well we are at commercial landscaping. Not every project is a full-scale remodeling. We can provide simple solutions, such as adding new plants, repairing walkways, and rearranging surrounding objects. Here are a few areas we will focus on:

1. Parking Lot. A parking lot is the first place where your customers step foot. Let us show you how to improve your lot and make it presentable for everyone stopping by. Our experts love adding low-maintenance plants and decorative pots to help make the parking lot stand out. Our commercial landscape management team is fully equipped to handle any project.

2. Walkway. Do your walkways have cracks and dents? We don’t want to see your customers trip and fall. Let us use pavers and other stones to create the perfect path for your business. Have your customers walking freely and easily to your front door. Call our commercial landscape management team to get the best results that you won’t regret.

3. Building space. Make a lasting impression with your business’ appearance. Let us create an inviting and appealing look for your professional setting. Stand out from neighboring properties with our bountiful choices of plants and flowers and our wide selection of radiant colors. Create an impression that is both pleasing and slick.

4. Hiding. Do you have those eye-sores that you can’t get rid of like Dumpsters and gas meters? Keep your appearance looking incredible with help from our team. Look at our fencing options and plants to help conceal those nuisances.

Is your business’s exterior not looking how it should? Need some advice on how to make it better? Just contact us and let us have your business looking top notch. Let our experts come by and assist you with tips and tricks on how to make your property eye-catching and inviting. See how well we are at commercial landscape management.

Worried that maintenance will keep you from focusing on your business? No worries! Our management team will have all maintenance covered so you don’t have to. Let us water the plants, keep the soil fertilized, take out the weeds, and more. Keep your business successful while we keep it looking fantastic.